What is Inbound Marketing?.

What is Inbound Marketing?

Inbound marketing is a system that converts people looking for information about your products and services into customers.

Marketing has changed. Your customers now learn about businesses, products and services by educating themselves, usually online, before the make a purchase decision.

78 percent of all shoppers use the Internet to research and purchase products and services ~ National Federation of Retailers 2013

As a result, it is essential in today’s marketing landscape to be where your prospects are searching with relevant, compelling information that educates potential customers. Creating useful, informative content positions your brand, attracts prospects to visit your website, and begins a relationship that will turn visitors into qualified leads, convert those leads into customers and turn those customers into evangelists of your company that will bring you repeat and referral business.

This is Inbound marketing.

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What does this mean for your business?

Inbound marketing is a system that takes the guesswork out of marketing. Where traditional marketing is difficult to track, inbound marketing allows you to focus on your business goals, makedata driven marketing decisions and track real business performance for your marketing. This means you can put the right information in front of the right prospects at the right time.

Inbound Marketing Is Just Good Business

Here’s why Inbound marketing makes good sense for business:

It’s Less Expensive

Inbound marketing is less costly than traditional marketing. Traditional outbound marketing involves spending money on things like TV, Radio and print ads, email lists and trade shows. The inbound digital marketing approach is about creating content and sharing it with the right people at the right time. Less expensive in the long run, with less waste.

Better Targeting

Traditional mass marketing is about reaching as many eyeballs and ears as possible and hoping a decent percentage are in the market for your products and services. With inbound marketing, your business can approach people who have self-identified themselves by showing an interest in your content. By tracking the content they consume you can identify prospects with a true interest and clues as to where they are in the purchase cycle, meaning they are much more interested in your product and that you can craft on target offers.

It Yields Long Term Results

With traditional advertising, once your ad schedule is ends, so does any relationship with your prospects until you buy the next ad. Not so with inbound marketing.  The content our in-house brand journalists help you create gets you ranked in Google’s organic search results and establishes your expertise and authority in your industry, building your brand reputation for long term results.

Request an assessment from our inbound marketing team to see how Digital Marketing Lighthouse can help you improve your inbound marketing to attract customers, generate leads, and grow your business.

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* Content Marketing 2015 Benchmarks, Budgets, and Trends – North America